You've already set up the proper merchant services account and subscribed to the Cyber Cash verification system. GCS is busily constructing your store, and you are preparing your product catalog. We recommend that you make one final arrangement -- establish a secure server certificate for your commerce Web site. 

A Secure Socket Layer (SSL) certificate allows you to interact securely with potential Web customers. The SSL technology protects all communications including credit card orders. 
The SSL certificate illustrates to your visitors that your site is secure. All necessary visual cues are displayed; i.e., the traditional "blue key" or "closed lock" graphic. When visitors click on the icon linked to your security information, they are met with a message stating that your data is encrypted. They also have the option to view a copy of your domain's secure certificate. 
Several Web hosts allow their customers "piggy-back" use of the host's SSL certificate. Although this is an alternative security solution, it may discourage some potential customers from completing a transaction. When they access the registration information for the host's SSL certificate, they are met with data only for the host's domain name -- not your domain name. 
When shoppers can examine your domain's SSL certificate, and verify your store's registered identity, they are more likely to make those crucial purchases. Offering SSL security adds credibility to your online campaign. By outfitting your e-commerce site with this important feature, you demonstrate your commitment to preserving customer privacy.